A vision so pure, it leads the industry
Artistic Precision
Led by Steve Strope’s "More with Less" philosophy, we execute every design, fabrication, and assembly with the meticulous planning of a true artist.
Elite Craftsmanship
From full-concept builds to performance upgrades, every detail is handled in-house or by a hand-selected network of master painters and upholsterers.
Pop Culture Icons
Our builds aren't just cars - they’re stars. You’ve seen our work on Motor Trend TV, TLC’s RIDES, blockbuster films, and even as official Hot Wheels™ die-casts.
A history of industry firsts
Challenger X made automotive history in 2000 as the first Chrysler muscle car to bring the pro-touring movement to mainstream car magazines. It remains a landmark build, noted for being the first street-driven vehicle to utilize a carbon fiber driveshaft.
In 2003, Pure Vision made automotive history by installing the first paddle shifters in an American car - a full three years before the Corvette. The custom-built system was featured on the 1972 Plymouth GTX-R and unveiled to the world at the SEMA show.
Debuting at the Mopar Performance exhibit during SEMA 2008, the 1969 Dodge Charger “515-GTB” showcased a sophisticated blend of American muscle and European racing aesthetics. Most notably, it distinguished itself as the first road-legal vehicle in the United States to feature a fully integrated, self-contained pneumatic air jack system built directly into the chassis.
Unveiled at SEMA 2025, the 1970 Plymouth Road Runner, “Haraka,” represents a significant engineering milestone as the first street-legal vehicle to feature a comprehensive, header-back carbon fiber exhaust system, including fully integrated carbon fiber mufflers.
Steve Strope
Driven by a bold vision and a New York hustle, Steve Strope traded the East Coast for California to chase his hot rod dreams. What started as a solo search for a career ignited into the birth of Pure Vision.
Built on a foundation of relentless hard work, late-night grit, and groundbreaking design, Steve turned his passion into an industry powerhouse. Today, he remains grateful to the community of friends and mentors who helped fuel Pure Vision’s meteoric rise from a startup to a world-class institution.
