Haraka

1970 Plymouth B-body Satellite Roadrunner GTX

Unveiled at SEMA 2025, the 1970 Plymouth Road Runner known as "Haraka" (Swahili for "speed") is a masterclass in "lifestyle" modifications by Steve Strope and his team at Pure Vision Design. Draped in a custom PPG "Inkwell Violet" paint—a sophisticated nod to Mopar’s iconic Plum Crazy—the build blends brute muscle with the elegance of high-end horology and menswear. Under the hood, a period-correct 440 V8 has been stroked to 494 cubic inches and modernized with MoTeC EFI, while the chassis features a cutting-edge Heidts Pro-G independent front and rear suspension. The interior is a true design showcase, featuring 18-way Porsche Panamera seats upholstered in Italian leather with a laser-printed Victorian floral pattern inspired by Robert Graham dress shirts. This fashion-forward theme extends to the dashboard, which utilizes a modified 1966 Plymouth Fury dash housing a custom, watch-inspired instrument cluster that mirrors the intricate face of a Christopher Ward luxury timepiece.

AWARDS

  • TMI Products TRIM Awards (2025): The car was a featured contender and winner in the prestigious TRIM Awards at SEMA, which recognizes the best interior craftsmanship in the custom car world. This was largely due to its unique "high-fashion" interior featuring Robert Graham-inspired floral patterns and Christopher Ward watch-inspired textures.

HIGHLIGHTS

  • Designed by Steve Strope and Eric Brockmeyer

  • Plymouth GTX honeycomb grille

  • Sport Satellite trim piece around rear quarter scoops

  • Exhaust comes out where backup lights were stock

  • 490 Cu.In. Wedge motor

  • Billet Specialties Tru Trac

  • Custom long tube cross rams converted to EFI

  • MoTec ECU

  • Tremec TKX 5-speed transmission

  • Heidts independent rear suspension and front suspension

  • HRE wheels

  • Michelin Pilot Sport tires

  • Wilwood brakes and electric e-brake

  • First of its kind full carbon fiber exhaust and mufflers

  • Robert Graham shirt pattern used for seat inserts and body side trim

  • Gabe’s Custom Interior made the whole interior a reality

  • Christopher Ward watch called “The Twelve” face texture used for several interior panels

  • 1966 Plymouth Fury dash

  • Dakota Digital gauges

  • Vintage Air climate control with a 68 Olds 442 control panel

  • Center console from a 1972 Duster

  • Overhead console from a 1973 Cuda Grand Coupe

  • Porsche Panamera seats with about 8” cut off the tops, heated and cooled

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